E-mail marketing is an effective marketing channel which can quickly, easily and cheaply increase the product brand knowledge, distribute information directly to potential customers and provided valuable insight of the behaviours and effectiveness of the marketing campaign.
Integrated into your website
A good email marketing campaign will allow users to subscribe to a newsletter or another informative email that is regularly communicated to recipients. An email marketing strategy makes up a critical part of any online marketing campaign. The Spectrum Applications website can also include an “opt-in” email feature whereby new visitors to the website can opt-in to receive an email when notification are sent.
Build Marketing Campaigns
It is very easy to setup a series of emails allowing you setup campaigns, so that when a user subscribes will automatically receive an email every ‘x’ days from each other, so they will not receive Email #2 until they have received #1, etc. Email campaigns run on their own schedule and allow you to easily create dynamic content that all subscribers can receive based on specific rules that are defined.
Learn about what your customer are viewing and clicking
‘Opt in Email’ includes link tracking with your newsletters and email campaigns. Link tracking has extended features besides just reports. You can even define an email to go out if a subscriber clicks on the link.
Newsletter Statistics
Newsletter and email campaign statistics including ‘number of subscribers who have read newsletters’, link tracking reports, subscribers who have opted out, failed emails and bouncebacks, and much more. Reports and statistics also include details such as the last read date/time of the subscriber and their browser, etc.