What is Search Engine Optimisation (SEO)?
Search Engine Optimisation or SEO is an online Internet marketing term which means improving the page content of a website as well as utilising off page optimisation for the purpose of search engines.
So why does this affect me?
Search engines such as Google, Yahoo and MSN provide more than 90% of traffic to websites which highlights the need to build websites optimised for search engines, to increase the number of customers directed to your website. By making it easier and more likely for a search engine to find your business online, your business has a far greater chance for achieving success online.
Marketers used to say to “Build it and they will come”, but this saying is outdated and impractical. Many web designers build the website and quickly upload it to the Internet. The problem with this widely used method is that nobody knows the website even exists without Search Engine Optimisation.
While many web designers ignore SEO and build websites without taking the time to optimise the design, iRAW Design takes SEO very seriously.